Title: Knowledge management strategy-based learning preferences and self-efficacy on academic performance: an online vs. face-to-face study

Authors: Kamphol Wipawayangkool; Juliana D. Lilly; Allan Grogan

Addresses: Department of Management, Marketing, and Information Systems, College of Business Administration, Sam Houston State University, 1821 Avenue I, Huntsville, TX 77341-2056, USA ' Department of Management, Marketing, and Information Systems, College of Business Administration, Sam Houston State University, 1821 Avenue I, Huntsville, TX 77341-2056, USA ' Department of Management, Marketing, and Information Systems, College of Business Administration, Sam Houston State University, 1821 Avenue I, Huntsville, TX 77341-2056, USA

Abstract: This paper examines the influences of computer and internet self-efficacy and knowledge management strategy-based learning preferences on undergraduate students' academic performance in online and face-to-face courses. Using partial least squares, we found that preference for personalisation negatively impacts online student grades (n = 63), while preference for codification negatively impacts face-to-face student grades (n = 73). The interaction between preference for personalisation and internet self-efficacy positively affects online student grades, while that between preference for codification and internet self-efficacy negatively impacts online student grades. The interaction between preference for personalisation and computer self-efficacy positively affects face-to-face student grades. These findings suggest that students preferring personalisation may perform better in a face-to-face course and students preferring codification may perform better in an online course. However, internet self-efficacy appears to help students preferring personalisation perform better in an online course. Computer self-efficacy seems to help students preferring personalisation perform better in a face-to-face course.

Keywords: knowledge management strategy; personalisation; codification; self-efficacy; online learning.

DOI: 10.1504/IJKL.2022.121983

International Journal of Knowledge and Learning, 2022 Vol.15 No.2, pp.165 - 184

Received: 31 Dec 2020
Accepted: 31 Aug 2021
Published online: 07 Apr 2022 *

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