Title: A bibliometric review of online impulse buying behaviour

Authors: Abu Bashar; Shalini Singh; Vivek Kumar Pathak

Addresses: IMS Unison University, Makkawala Greens, Mussoorie Diversion Road, Dehradun, 248009, Uttarakhand, India ' IMS Unison University, Makkawala Greens, Mussoorie Diversion Road, Dehradun, 248009, Uttarakhand, India ' IMS Unison University, Makkawala Greens, Mussoorie Diversion Road, Dehradun, 248009, Uttarakhand, India

Abstract: Online impulse buying behaviour is one of the most rapidly growing areas of research in online consumer behaviour study. Since the last two decades, it has achieved significant academic attention and developed publication opportunities. This paper presents bibliometric review of scientific literature in the field of online impulse buying behaviour. For this, 482 articles from Scopus database during 2000-2020 are considered. Three major research streams found and reviewed i.e.: a) online store characteristics; b) modelling of online impulse buying behaviour; c) factors influencing impulsive buying in online setup. Most relevant and influential authors, countries, affiliations, most cited documents, and most used keywords are identified. The paper suggests certain future research agenda in online impulse buying behaviour that have been determined from bibliometric analysis. This study offers practical implications for both academicians and practitioners.

Keywords: online impulse buying; bibliometric analysis; literature; biblioshiny; VOSviewer.

DOI: 10.1504/IJEB.2022.121963

International Journal of Electronic Business, 2022 Vol.17 No.2, pp.162 - 183

Received: 08 May 2021
Accepted: 02 Sep 2021
Published online: 07 Apr 2022 *

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