Title: A reconsideration of the environmentalism construct for consumer research

Authors: Nese Nasif

Addresses: Department of Marketing, College of Business Administration, University of Wisconsin – La Crosse, USA

Abstract: Environmentalism has been, in large part, treated as a generalised concept in social sciences research. This study proposes that, on the contrary, consumer environmentalism has varied and separate components of environmental behaviours and attitudes, which could potentially help to reconcile the mixed results found within and across disciplines that study environmental attitudes and behaviours in consumers. Using prior relevant research, qualitative interviews, and empirical factor analysis, an instrument is developed and assessed for a deconstructed measurement of specific environmental attitudes and behaviours. The analysis offers significant support for the notion that consumers exhibit specific environmental attitudes and behaviours that can be measured as unique factors. Suggestions for future research are discussed and encouraged.

Keywords: environmentalism; consumer behaviour; confirmatory factor analysis.

DOI: 10.1504/IER.2021.121688

Interdisciplinary Environmental Review, 2021 Vol.21 No.3/4, pp.220 - 237

Received: 30 May 2021
Accepted: 03 Jan 2022

Published online: 23 Mar 2022 *

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