Title: Attendees' motivation and emotional satisfaction of cultural festivals: a case study of Ojude Oba Festival, Ijebu-Ode, Nigeria

Authors: Oladunni Philip Adesiji; Adeogun Olajumoke

Addresses: Department of Art and Industrial Design, Moshood Abiola Polytechnic, Abeokuta, Nigeria ' Department of Hospitality, Leisure and Tourism Management, Moshood Abiola Polytechnic, Abeokuta, Nigeria

Abstract: Cultural festivals and tourism destinations have always attracted interest of different attendees, tourists and adventure makers to satisfy their emotional needs; one of such festivals is Ojude Oba Festival by the Ijebus which provides a medium for educating and re-orienting visitors on their cultural practices in social and economic life, preservation and communicating their cultural heritage to the present and future generations. However, festival attendants air their views on their satisfaction of the festival attended on overall and attribute-limited scales. Quantitative approach was employed in identifying tourists' motivations for attending Ojude Oba Festival, using the questionnaire it can be established through findings of this research that the majority of the attendees are youth whose motivation for attending the festival is majorly cognitive that is, desirous to explore, seeking intellectual development or to acquire information; their emotional feelings show that the majority of the attendees had the feeling of happiness and being joyful mostly with Regberegbe and majority were most surprised with the cultural dancers of various categories.

Keywords: Ojude Oba; cultural festival; attendees' motivation; emotional satisfaction; tourism; Ijebu; destination emotion scale; Regberegbe; Nigeria.

DOI: 10.1504/IJCULTM.2022.121017

International Journal of Cultural Management, 2022 Vol.1 No.1, pp.92 - 106

Received: 09 Dec 2019
Accepted: 05 Apr 2020
Published online: 21 Feb 2022 *