Title: Chinese social capital in a business context: the impact of business ethics, business etiquette and business orientation on relationship building and performance

Authors: Kim-Shyan Fam; Djavlonbek Kadirov; Ahmet Bardakci; Davor Vuchkovski; James E. Richard

Addresses: School of Management, Harbin University of Commerce, Kang'an Road, Daoli, Harbin, China ' Wellington School of Business and Government, Victoria University of Wellington, Wellington, New Zealand ' Department of Business, Faculty of Economics and Administrative Sciences, Pamukkale University, Denizli, Turkey ' Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia ' Wellington School of Business and Government, Victoria University of Wellington, Wellington, New Zealand

Abstract: This research explores the extent to which business ethics and etiquette influence relationship performance across the business relationship lifecycle. Based on a survey from 583 business people from several major Chinese business hubs, this research finds that business ethics and etiquette significantly influence relationship performance success. Dimensions of business ethics such as relationship fairness and relationship stability are found to be significantly associated with relationship performance at the growth and maintenance stages, respectively. Commitment/loyalty business etiquette protocols are found to be important at all stages of the business relationship lifecycle. Additionally, the study found that goal-oriented males and females are more likely to use business ethics and etiquette in comparison to apathy-driven males and females to build successful relationship performance.

Keywords: management; employees' dynamic capabilities; user experience; job performance; person-job fit; work motivation; job satisfaction; work engagement.

DOI: 10.1504/EJIM.2022.120702

European Journal of International Management, 2022 Vol.17 No.2/3, pp.253 - 289

Received: 28 Feb 2019
Accepted: 11 Feb 2020
Published online: 04 Feb 2022 *

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