Title: Hybrid fuzzy model for rubric score of collaboration factors assessment: a negative knowledge approach in petrochemical industry

Authors: Treenuch Wongpipit; Parames Chutima; Chaipong Pongpanich

Addresses: Technopreneurship and Innovation Management Program, Graduate School, Chulalongkorn University, Bangkok, 10330, Thailand ' Department of Industrial Engineering, Faculty of Engineering, Chulalongkorn University, Bangkok, 10330, Thailand; Academy of Science, The Royal Society of Thailand, Thailand ' Sasin Graduate Institute of Business Administration, Chulalongkorn University, Bangkok, 10330, Thailand

Abstract: Nowadays, it is critical that the collaboration philosophy is needed to be applied for a firm to enhance its competitive edge and achieve sustainable growth. Nonetheless, many researches have been conducted over a few decades in the collaboration area; there remains a lack of consideration in collaboration factor for product development projects selection with supply chain integration, both in academic and practical areas. Fuzzy hybrid multi-criteria decision making of rubric score assessment with multiple linear regression and fuzzy Delphi method in negative knowledge approach of the new product development process were newly integrated into the conceptualisation to be researched here by means of a case study in the petrochemical sector with original theory building. The highlights of the research elucidate a new facet of collaborative product development to significantly contribute to academic study and practical implication.

Keywords: collaborative product development; supply chain integration; fuzzy Delphi method; rubric score; hybrid fuzzy model; multi-criteria decision making; petrochemical.

DOI: 10.1504/IJPMB.2022.120418

International Journal of Process Management and Benchmarking, 2022 Vol.12 No.1, pp.46 - 76

Received: 10 Jul 2019
Accepted: 01 Dec 2019
Published online: 19 Jan 2022 *

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