Title: A case for Tata Motors' acquisition of Jaguar Land Rover: strategic implications of the takeover

Authors: Deepraj Mukherjee

Addresses: Department of Economics, Kent State University, 6000 Frank Avenue NW, North Canton, Ohio, 44720, USA

Abstract: Mergers and acquisitions are important tools used globally by firms to maintain a competitive advantage over their counterparts. Yet, a recent Harvard Business Review study reveals that between 80%-90% of mergers and acquisitions fail. This case study discusses an acquisition in the luxury car market to highlight the factors that can lead to a successful takeover. The study uses the acquisition of the premium British car brands of Jaguar and Land Rover by Tata Motors, an Indian automaker to answer a few related questions and provide future research avenues.

Keywords: mergers; acquisitions; emerging country multinationals; strategic takeover.

DOI: 10.1504/IJSBA.2022.120073

International Journal of Strategic Business Alliances, 2022 Vol.7 No.1, pp.69 - 80

Received: 23 Oct 2020
Accepted: 10 Sep 2021

Published online: 06 Jan 2022 *

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