Title: Dynamic interactive framework to link business intelligence with strategy

Authors: Yi-Ming Tu, Liang-Cheng Chang

Addresses: Department of Information Management, National Sun Yat-Sen University, Kaohsiung, Taiwan, ROC. ' Department of Information Management, National Sun Yat-Sen University, Kaohsiung, Taiwan, ROC

Abstract: Business Intelligence (BI) has been a popular manner for companies in the information age. Previous literatures have focused on technologies of BI like data warehouse, On Line Analytical Processing (OLAP) and data mining but a few cases explained how to link BI with strategic goals. This paper illustrates a whole picture to describe different levels of BI from a globalisation perspective. Furthermore, the combination of value creation process of Balanced Scorecard (BSC) and BI units will become the connection processes of strategic goals and BI. In this paper, System Dynamics plays an important role of causation validity and dynamic feedback interaction. Finally, a dynamic interactive framework of global BI is proposed for practical operation to improve conventional BSC Systems in industry.

Keywords: business intelligence; BI; system dynamics; balanced scorecard; BSC; dynamic interaction interface; globalisation; strategy map; strategic goals; information technology.

DOI: 10.1504/IJITM.2007.011905

International Journal of Information Technology and Management, 2007 Vol.6 No.1, pp.23 - 39

Available online: 31 Dec 2006 *

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