Title: Market knowledge learning in emerging markets: an empirical study

Authors: Waheed Akbar Bhatti; Agnieszka Chwialkowska; David Nickell; Minna Rollins

Addresses: Aalborg University Business School, Aalborg University, Fredrik Bajers Vej 7K, 9220 Aalborg Ø, Denmark ' Richards College of Business, University of West Georgia, 1601 Maple St, Carrollton, GA 30118, USA ' Richards College of Business, University of West Georgia, 1601 Maple St, Carrollton, GA 30118, USA ' Richards College of Business, University of West Georgia, 1601 Maple St, Carrollton, GA 30118, USA

Abstract: The turbulent environment that occurs within emerging markets creates a very specific environment for market knowledge learning. Current literature has focused mainly on market knowledge learning's impact on firm performance in developed markets. This paper focuses on market knowledge learning in emerging markets. The study examined multinational telecommunication organisations that provide mobile services in Pakistan. The relationships between various components of market knowledge learning and firm performance are investigated. The findings suggest that new knowledge acquisition, sense-making of acquired knowledge, and the subsequent implementation contributes to organisational knowledge and positively impacts firm performance. This study contributes to the debate on the differences in market knowledge learning in developed and emerging markets.

Keywords: knowledge networks; learning; relationships; customer needs; sense-making; knowledge creation; knowledge dissemination; knowledge interpretation; knowledge implementation.

DOI: 10.1504/IJMDM.2021.118560

International Journal of Management and Decision Making, 2021 Vol.20 No.4, pp.376 - 391

Received: 15 Apr 2020
Accepted: 06 Nov 2020
Published online: 28 Oct 2021 *

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