Title: Realignment of supply chain for profitability: overcoming the financial challenges of e-retailing in India
Authors: Balkrishan Sangvikar; Ashutosh Kolte; Avinash Pawar; Kaustubh Khadke
Addresses: Department of Management Sciences, Savitribai Phule Pune University, India ' Department of Management Sciences, Savitribai Phule Pune University, India ' Department of Management Sciences, Savitribai Phule Pune University, India ' Department of Management Sciences, Savitribai Phule Pune University, India
Abstract: The supply chain profitability is a major concern for organisations due to cost elements involved in the supply chain functions. The financial challenges are more intense in e-retailing business than other sectors where the dependency on the supply chain is highest. The supply chain plays a crucial role in deliberating the cost of product and profitability for the manufacturers, distributors, and retailers. This paper analyses the supply chain issues faced by e-retailers and proposes ways to save cost, improve performance, and cater to the needs of customers. This study has adopted the descriptive research design and conducted interviews of employees, warehousing staff, and delivery associates of e-retail companies (Flipkart and Amazon) to get the inferences. The outcome of the paper signifies the means for cost optimisation, enhancement in operations, and improvement in the delivery performance of e-retail supply chains. It also proposes the cost management model for e-retail supply chains to operate effectively in the Indian environment.
Keywords: e-retailing supply chain; supply chain cost; supply chain optimisation; innovation in supply chain; strategic cost management; supply chain performance; India.
International Journal of Enterprise Network Management, 2021 Vol.12 No.3, pp.239 - 257
Received: 10 Oct 2019
Accepted: 29 Nov 2019
Published online: 11 Oct 2021 *