Title: On the development of e-business strategies: an integrated fuzzy logic and game theoretic approach

Authors: Nikos Karacapilidis, B.K. Mohanty

Addresses: Mechanical Engineering and Aeronautics Department, Industrial Management and Information Systems Lab, University of Patras, 26500 Rio Patras, Greece. ' Indian Institute of Management, Off Sitapur Road, Lucknow 226 013, India

Abstract: This paper presents a methodology to formulate business strategies for the web-based markets. We focus on strategies that involve decisions made by companies about the selection of the appropriate products to be launched on the web, as well as decisions about the right timing to do so. Our approach builds on the concept of a product|s market value. The linguistic or imprecise perception of the customers on the product attributes is handled by using Fuzzy Sets theory, while the problem of exploration and resolution of the strategic issues involved is addressed through a Game Theoretic analysis.

Keywords: e-business; strategy development; game theory; fuzzy sets; electronic business; business strategies.

DOI: 10.1504/IJEB.2006.011697

International Journal of Electronic Business, 2006 Vol.4 No.6, pp.483 - 499

Published online: 15 Dec 2006 *

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