Title: Antecedents of the intention to use electronic payment: evidence from individual and household retailers in Vietnam

Authors: Thi Minh Ngoc Luu; Phuong Mai Nguyen; Nguyen-Nhu-Y Ho; Danh Thang Phung

Addresses: University of Economics and Business, Vietnam National University, Hanoi, 144 Xuan Thuy, Cau Giay District, Hanoi, Vietnam ' International School, Vietnam National University, Hanoi, 144 Xuan Thuy, Cau Giay District, Hanoi, Vietnam ' International School, Vietnam National University, Hanoi, 144 Xuan Thuy, Cau Giay District, Hanoi, Vietnam ' International Francophone Institute, Vietnam National University, Hanoi, 144 Xuan Thuy, Cau Giay District, Hanoi, Vietnam

Abstract: In recent years, electronic payment is becoming more popular in businesses worldwide. The purpose of this study is to analyse the factors affecting the intention to use the electronic payment of individual and household retailers in Vietnam by using an extended technology acceptance model adopted from the study of Venkatesh and Davis (2000). We collected data from 773 individual and household retailers through an online self-administered questionnaire survey in the three largest cities of Vietnam, including Hanoi, Ho Chi Minh City, and Da Nang. Structural equation modelling (SEM) analysis was used to test the research hypotheses. Research findings prove that perceived ease of use, perceived usefulness, security, cost, and effort expectancy positively influence the intention to use the electronic payment of individuals and household retailers. However, there is not enough statistical evidence to conclude about the relationship between social influence and the intention to use electronic payment.

Keywords: electronic payment; technological acceptance model; TAM; retail industry; Vietnam.

DOI: 10.1504/IJEB.2021.116613

International Journal of Electronic Business, 2021 Vol.16 No.3, pp.296 - 313

Received: 05 Jul 2020
Accepted: 16 Jan 2021

Published online: 12 Jul 2021 *

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