Title: Social exchange theory in sustainable tourism: a case study from Thailand

Authors: Uraiporn Kattiyapornpong; Chatchasorn Chuntamara; Morakot Ditta-apichai

Addresses: School of Management, Operations and Marketing, Faculty of Business, University of Wollongong, Wollongong, NSW 2522, Australia ' College of Tourism and Hospitality, Rangsit University (RSU), Patumthani, 12000, Thailand ' College of Innovation and Management, Songkhla Rajabhat University, Muang District, Songkhla, 9000, Thailand

Abstract: As multi-stakeholders are important in sustainable tourism development (STD), this study applies the social exchange theory (SET) to explain all stakeholders' perceptions towards STD's benefits and impacts on the local community. This paper is part of a larger study that offers better explanation of local leaders and policy-makers' perceptions towards STD as these stakeholders act as the critical initiators or facilitators in a selected tourism site in the local community. A total of ten local leaders and policymakers in Thailand was interviewed and the results were thematically analysed using Nvivo program. Although positive and negative perceptions are anticipated, other insightful results including fostering mutual benefits for all stakeholders in a sustainable way are presented. Sample size, data collection and research methodology are this paper's limitation. Further research should include more data from other stakeholders in order to understand the bigger picture of applying SET in STD.

Keywords: SET; social exchange theory; STD; sustainable tourism development; policy-makers; Thailand; Koh Kret.

DOI: 10.1504/IJISD.2021.115958

International Journal of Innovation and Sustainable Development, 2021 Vol.15 No.3, pp.248 - 260

Received: 27 Nov 2018
Accepted: 26 Jul 2019

Published online: 06 Jul 2021 *

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