Authors: S.S.M. Sadrul Huda; Afsana Akhtar; Syeeda Raisa Maliha
Addresses: Department of Management, School of Business, North South University, Dhaka, Bangladesh ' BRAC Business School, BRAC University, Dhaka, Bangladesh ' Re-think, Re-search, Basundhara, Dhaka 1229, Bangladesh
Abstract: In times where all other companies are on the verge of shutting down, app-based companies have found new meaning to their businesses through helping people. They have risen from the ashes like a phoenix and have set a marvellous example for all other companies about the meaning of life and how the goat of every company should be set. There is a saying that everything has a bright side, even a life-threatening pandemic like COVID-19 has a bright side to it. And one of those is the new definition of business and partnership. The outbreak of Coronavirus, countrywide lockdown and people in need has taught companies that making profit is not the only goal of business and partnerships. Helping people in times of crisis is even bigger than profit. You go after doing good for the people, profit will follow you anyway, and that trend has been initiated by app-based companies in Bangladesh.
Keywords: NGO; private companies; COVID-19; initiatives; collaboration.
International Journal of Work Organisation and Emotion, 2021 Vol.12 No.1, pp.86 - 92
Received: 01 May 2020
Accepted: 18 Mar 2021
Published online: 08 Jun 2021 *