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Title: Factors of diffusion of innovations: analysis of the literature of autonomous vehicles

Authors: João Paulo Nascimento Da Silva; Kelly Carvalho Vieira; Joel Yutaka Sugano; Gabriel Pedrosa; Cledison Carlos De Oliveira

Addresses: Department of Administration and Economics, Federal University of Lavras, Aquenta Sol, Lavras-MG, 37200-000, Brazil ' Department of Administration and Economics, Federal University of Lavras, Aquenta Sol, Lavras-MG, 37200-000, Brazil ' Department of Administration and Economics, Federal University of Lavras, Aquenta Sol, Lavras-MG, 37200-000, Brazil ' Department of Marketing, Escola Superior de Tecnologia e Gestão-Politécnico de Leiria, Campus 2-Morro do Lena, Alto do Vieiro, Apt 4163, Edifício D, 2411-901 Leiria, Portugal ' Department of Administration and Economics, Federal University of Lavras, Aquenta Sol, Lavras-MG, 37200-000, Brazil

Abstract: The technology of autonomous vehicles (AV) has a strong potential of changing the existing market paradigms and carry new challenges. This study addresses the diffusion of AV technology using the Rogers' (1995) innovations diffusion model in order to better understand the factors that can trigger a higher adoption rate and increase diffusion. The results indicate that research on this topic is still scarce and strongly dispersed, thus not yet prepared to form the defining characteristics of the innovations diffusion model. At the end of this article, a theoretical framework and future research venues are offered.

Keywords: diffusion of technology; diffusion of innovation; diffusion factor; diffusion barriers; social barrier; Roger's model; technology adoption; autonomous vehicles; terrestrial mobility; mobility as a service; MaaS.

DOI: 10.1504/IJATM.2021.113350

International Journal of Automotive Technology and Management, 2021 Vol.21 No.1/2, pp.29 - 52

Received: 10 Dec 2019
Accepted: 25 Jun 2020

Published online: 22 Feb 2021 *

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