Title: Spatial location relations among objects: Virtual Reality representation in online shopping systems

Authors: Li Jiangyu, Yu Haibo

Addresses: School of Economic and Business Administration, Beijing Normal University, Beijing 100875, People's Republic of China. ' The Institute of Psychology, Chinese Academy of Sciences, 100101, China

Abstract: Based on visual attention theory of psychology and spatial relations of commodities at real-world stores, this paper has studied influences of three factors to spatial array of commodities at Virtual Reality (VR) stores. These three factors are Flashing (FF), Consistency (CF) and Distance (DF). Findings in this paper indicate that CF shows spatial physical distance, which is in conformity with location-based visual attention; DF shows conceptual distance, which is in conformity with object-based visual attention. Physical distance among commodities has the biggest impact on affecting spatial array of objects, while conceptual distance ranks in the second place.

Keywords: representation; visual attention theory; virtual reality; VR stores; location relations; online shopping systems; flashing factor; consistency factor; distance factor; electronic business; e-business; internet shopping; spatial relations.

DOI: 10.1504/IJEB.2006.011328

International Journal of Electronic Business, 2006 Vol.4 No.5, pp.421 - 431

Published online: 17 Nov 2006 *

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