Title: Investigating the impact of technology and training on new service development through the mediating role of innovative behaviour

Authors: Iman A. Akour; Islam Bourini; Rawan Mazen Abukhait

Addresses: College of Computing and Informatics, Information Systems, University of Sharjah, United Arab Emirates ' College of Business Administration, Al-Falah University, Dubai, UAE ' Department of Management, College of Business Administration, Ajman University, Ajman, United Arab Emirates

Abstract: The current study investigates the impacts of orientation towards technological innovation and innovation-oriented training on development on new service development through the mediating role of innovative behaviour. Thus, data were collected and analysed from 303 full-time employees working in the United Arab Emirates service sector. The data analysed by using smart partial least square and the results reveal that orientation towards technological innovation (OTTI) and innovation-oriented training and development (IOTD) significantly influenced innovative employee behaviours, which consequently affect new service development. Moreover, innovative behaviours found to have a mediation role in the relationship between orientation towards technological innovation and innovation-oriented training, development, and new service development. These findings provide implications for managers about how to enhance a new service development program through technology, training, and innovative employee behaviours within developing economies.

Keywords: innovative behaviour; orientation towards technological innovation; OTTI; new service development; NSD; innovation-oriented training and development; IOTD.

DOI: 10.1504/IJTLID.2020.112227

International Journal of Technological Learning, Innovation and Development, 2020 Vol.12 No.3, pp.191 - 207

Received: 01 Feb 2020
Accepted: 11 Apr 2020

Published online: 05 Jan 2021 *

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