Title: Evolution of impulse buying

Authors: Dixie Button

Addresses: Embry-Riddle Aeronautical University – Worldwide, 1 Aerospace Boulevard, Daytona Beach, FL 32114, USA

Abstract: Adjectives such as immature, silly, stupid, and even social deviance and criminality have all been used to describe consumers who participated in impulse buying (Rook and Fisher, 1995). The overall image was that of a consumer behaving badly, indulging in self-gratification. But just as the study of impulse buying has evolved, so has the consumer's perception of this phenomena. Impulse buying can be viewed as negative, neutral, or even positive (Rook and Fisher, 1995). It is not just the image of impulse buying behaviour that has evolved but the marketplace has changed, too. Impulse purchases are no longer limited to physical stores but are rapidly growing online as well. This review of literature attempts to provide information allowing for better management of the phenomena of impulse buying.

Keywords: impulse buying; impulsive buying; marketing; marketing management; management; impulsive purchases; online impulse buying; compulsive buying; unplanned buying; purchasing influencers; buying cues.

DOI: 10.1504/IJBCG.2020.111948

International Journal of Business Competition and Growth, 2020 Vol.7 No.2, pp.104 - 117

Received: 30 Jul 2019
Accepted: 23 Apr 2020
Published online: 21 Dec 2020 *

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