Title: Factors influencing the adoption of urban commercial vegetable production in the Bangkok Metropolitan, Thailand

Authors: Suneeporn Suwanmaneepong; Sasima Fakkhong

Addresses: Faculty of Agricultural Technology, King Mongkut's Institute of Technology Ladkrabang, Bangkok 10520, Thailand ' Faculty of Science and Technology, Phranakorn Rajabhat University, Bangkok 10220, Thailand

Abstract: The objectives of this study were as follows: 1) to describe the socio-economic factors of urban dwellers who practise vegetable production; 2) to determine the factors influencing urban dwellers' adoption of urban commercial vegetable production (UCVP) in the Bangkok Metropolitan, Thailand. Questionnaires were administered to 134 respondents, who were randomly selected. A binary logistic regression model was employed to analyse the collected data. The results revealed that network membership and the practice of urban vegetable production has the potential to reduce the cost of buying vegetables and increase household income. The motivation that the consumption of urban vegetable products enhances people's health was found positively significant to the adoption of the UCVP practice. Moreover, the following factors were found to be negatively significant to UCVP practice adoption: access to information on urban vegetable production can also facilitate access to fresh vegetables and practising vegetable production as a recreational activity.

Keywords: urban vegetable production; UVP; urban agriculture; vegetable production adoption; home garden; commercial garden; Thailand.

DOI: 10.1504/IJESB.2020.109937

International Journal of Entrepreneurship and Small Business, 2020 Vol.41 No.2, pp.264 - 278

Received: 12 Sep 2018
Accepted: 23 Sep 2018

Published online: 04 Sep 2020 *

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