Title: A review of literature on impact of employer branding in talent management

Authors: J. Krithika; B. Greeshma; P.A. Mary Auxilia

Addresses: Department of Management Studies, Rajalakshmi Engineering College, Chennai-602105, India ' Department of Management Studies, Rajalakshmi Engineering College, Chennai-602105, India ' Department of Management Studies, Rajalakshmi Engineering College, Chennai-602105, India

Abstract: This article summaries the theoretical literature on the impact of employer branding in talent management. This topic focuses mainly on both employer branding and talent management based on the theoretical literature review which explains about the relationship between the two variable employer branding and talent management. The study concludes that the most of the research done on the employer branding and talent management are highly focused on employees of the organisation and how their talents are recognised and developed by the employers and how much the branding is affected in the time of acquisition also while retaining to the employees.

Keywords: employer branding; talent acquisition; talent retention; employees; literature.

DOI: 10.1504/IJMCP.2020.108785

International Journal of Management Concepts and Philosophy, 2020 Vol.13 No.1, pp.1 - 19

Received: 26 Apr 2019
Accepted: 03 Jun 2019
Published online: 03 Aug 2020 *

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