Title: Preparing for Industry 4.0: digital business model innovation in the food and beverage industry
Authors: Philipp Köbnick; Chander Velu; Duncan McFarlane
Addresses: Institute for Manufacturing, Department of Engineering, University of Cambridge, Cambridge, CB3 0FS, UK ' Institute for Manufacturing, Department of Engineering, University of Cambridge, Cambridge, CB3 0FS, UK ' Institute for Manufacturing, Department of Engineering, University of Cambridge, Cambridge, CB3 0FS, UK
Abstract: The digitalisation of manufacturing via Industry 4.0 initiatives will impact all industries, including food and beverage. This paper shows through a study of UK-based food and beverage manufacturers that the application of Industry 4.0 activities is mostly tactical, and thereby decoupled from the firms' business models (BM). This stems from a lack of strategic envisioning on the impact of Industry 4.0 on their entire businesses, and the prevalent efficiency-oriented corporate cultures. Findings indicate that firms need to continuously innovate their business model in order to implement I4.0. Thereby, two principles are key in adopting advanced mechatronics: (1) to granularly segment customer needs; and (2) to enhance the flexibility of value adding activities. These two principles are mutually interdependent and hence an integrated approach through continuous business model innovation will enable manufacturers to be more responsive to individual customer needs; transforming their make-and-sell BM into sense-and-act BM.
Keywords: Industrie 4.0; Industry 4.0; I4.0; digital manufacturing; IIoT; industrial internet of things; business model; business model innovation; digital business model innovation; digitalisation; digital transformation; strategy; FMCG; fast-moving consumer good; food and beverage.
International Journal of Mechatronics and Manufacturing Systems, 2020 Vol.13 No.1, pp.59 - 89
Received: 27 May 2019
Accepted: 31 Mar 2020
Published online: 07 Jul 2020 *