Authors: Alan D. Smith; Amber A. Smith-Ditizio; Walter R. Kendall
Addresses: Department of Marketing, Robert Morris University, Pittsburgh, PA 15219-3099, Pennsylvania, USA ' Department of Kinesiology, Texas Woman's University, Denton, TX 76204-5647, Texas, USA ' Department of Marketing and Computer Information Systems, Tarleton State University, Stephenville, 76401, Texas, USA
Abstract: The purpose of this paper is to explore and test certain assumptions concerning the fantasy sports industry as an enabler for quick, accurate, and descriptive information to its fan from a gender perspective. However, there are distinct disadvantages that seriously active user may have on sports fantasy gambling addiction and excessive wagering may have on society in general and this study should help provide a base line for future studies. It was found that those male professionals who were intensely engaged fantasy sports respondents and who spent considerable amount of money on fantasy leagues, found fantasy guides, expert opinions, and related information helpful in changing rosters, and were intensive users of mobile technology for personal use were significant and negatively related to the dependent variables, with significant gender differences. Such respondents did not perceive there was a global concern for fantasy gambling activities, although a considerable portion of the sample felt otherwise.
Keywords: customer relations management; empirical; fantasy sports; gender; information technology; market strategy.
International Journal of Process Management and Benchmarking, 2020 Vol.10 No.3, pp.321 - 349
Accepted: 05 Apr 2018
Published online: 01 Jul 2020 *