Authors: Jorge Julião; Marcelo Gaspar; Clarisse Alemão
Addresses: Católica Porto Business School, Universidade Católica Portuguesa, Porto, Portugal ' Polytechnic Institute of Leiria, Leiria, Portugal ' Católica Porto Business School, Universidade Católica Portuguesa, Porto, Portugal
Abstract: The purpose of this paper is to explore current consumers' perception towards circular economy (CE) principles and recommendations for the hotel industry. To enhance sustainable solutions and to promote the increase of green practices that translate into economic and environmental benefits, CE principles were addressed, and consumers' perceptions and recommendations taken into account. In the current research, a survey using online questionnaires was employed to gain understanding of the beliefs of hotel consumers towards CE and green practices. The 167 respondents were consumers mainly from Portugal's three main tourist destinations: Porto, Lisbon and the Algarve. The main findings show that even though consumers claim that energy (29.4%), environmental (42.5%) and social (43.1%) sustainability aspects have a positive influence on their hotel selection, only half of those strongly agreeing to such influence were willing to pay extra costs if such sustainability solutions were to be offered in their choice hotels.
Keywords: circular economy; sustainability; green hotels; consumer behaviour; green products; environment; hospitality industry; tourism; green tourism; ecotourism; eco-travelling; Portugal.
International Journal of Integrated Supply Management, 2020 Vol.13 No.2/3, pp.192 - 209
Received: 15 Mar 2019
Accepted: 08 Aug 2019
Published online: 25 Jun 2020 *