Authors: Marilena Vecco
Addresses: Department of Accounting, Finance and Law, Burgundy School of Business, 29, rue Sambin, 21000 Dijon, France
Abstract: This paper aims to illuminate a new paradigm within cultural entrepreneurship that differs considerably from the accepted model. In recent years, an interesting trend has been observed - that of an increased appreciation of the arts within the field of business research and practice. The business world now turns to - and learns from the arts. The figure of the so-called 'artpreneur' will be analysed, focusing on their behaviour, skills and art-making processes, in order to identify which lessons have value for traditional entrepreneurship. What can business people and entrepreneurs learn from artists? Can we talk about a cross-fertilisation between arts and entrepreneurship?
Keywords: cultural entrepreneurship; artist; entrepreneurship artpreneur; creativity; behaviour; human core skills; emotional intelligence; aesthetic intelligence; design thinking.
International Journal of Entrepreneurship and Small Business, 2020 Vol.40 No.2, pp.154 - 170
Received: 06 Nov 2018
Accepted: 13 Nov 2018
Published online: 13 Jun 2020 *