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Title: Mobile app usage and adoption: a literature review

Authors: Rajat Gera; Priyanka Chadha; Vandana Ahuja

Addresses: Faculty of Management Studies, Manav Rachna International Institute of Research and Studies, Faridabad, India ' Manav Rachna University, India Sector 43, Aravalli Hills, Manav Rachna Campus Rd, Faridabad, Haryana 121004, India ' Amity Business School, Amity University, E-2 Block Room No. GA 05, Sector 125, Noida, Uttar Pradesh 201303, India

Abstract: This review of literature on antecedents factors of mobile apps adoption offers guidance on future research by categorising and synthesising the results and conclusions of 37 peer-reviewed papers from Scopus and Google Scholar databases. The factors identified were personal (cognitive, affective, behavioural, personality, and motivations) and peripheral (social and marketing). Most articles are empirical, published from 2012 onward; and based on various theories of information systems, technology adoption, consumer behavioural intentions, diffusion of innovation, user and gratification theory, the flow model, the network theory, the social exchange theory, the social influence theory et al. There is dearth of studies using qualitative and experimental research design and inductive approach and apparent bias for technology adoption models while ignoring behavioural theories such as social constructivist approach. Purchase, downloading, and using of M-apps are not differentiated and their antecedents may vary with consumer age, culture, personality, gender, and technological experience.

Keywords: mobile apps; India; adoption; e-commerce; usage; behavioural intention; UTAUT2.

DOI: 10.1504/IJEB.2020.106546

International Journal of Electronic Business, 2020 Vol.15 No.2, pp.160 - 195

Received: 29 Aug 2019
Accepted: 09 Oct 2019

Published online: 01 Apr 2020 *

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