Title: What can we learn from digitalisation and servitisation to shape a new mobility paradigm?

Authors: Véronique Goehlich; Guy Fournier; Alexander Richter

Addresses: International Business, Pforzheim University, Tiefenbronnerstr. 65, 75175 Pforzheim, Germany ' Institute for Industrial Ecology, Pforzheim University, Tiefenbronnerstr. 65, 75175 Pforzheim, Germany ' Institute for Smart Systems and Services, Pforzheim University, Tiefenbronnerstr.65, 75175 Pforzheim, Germany

Abstract: The ongoing transformation of our industry structure is closely related to digitalisation. Smart, connected products are at the heart of this development and create new consumption schemes. The current auto-industry's value chain structure and internal rivalry between original equipment manufacturers are evolving towards competing eco-systems. Digitalisation enables the collaboration of heterogeneous organisations. Moreover, the integration of technologies for connected products and e-mobility is accelerating the servitisation process. Digitalisation and servitisation are disrupting established business models and creating a creative destruction process. Instead of buying a car, people call for mobility services and digital process to get them. The focus is shifting increasingly to the customer data that can generate entirely new and scalable revenue streams. We will identify some key success factors for moving from a traditional product company to a digital service. This process of creative destruction will particularly affect the automobile branch but also create new business opportunities.

Keywords: sharing economy; automobile industry; servitisation; digitalisation; mobility on demand; mobility services; multimodal mobility; intermodal mobility; digitalised product-service system; use-oriented PSS.

DOI: 10.1504/IJBG.2020.106467

International Journal of Business and Globalisation, 2020 Vol.24 No.3, pp.296 - 306

Received: 07 Sep 2017
Accepted: 12 Jan 2018
Published online: 09 Apr 2020 *

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