Title: Reinforced revenue sharing contract thru sharing in sale point by adopting semi-TDPD

Authors: Mahdi Shafiei; Mohammad Modarres

Addresses: Department of Industrial Engineering, Sharif University, Tehran, Iran ' Department of Industrial Engineering, Sharif University, Tehran, Iran

Abstract: In this paper, we develop a new coordination contract of manufacturer-retailer in a distribution system. A revenue sharing contract that sharing the revenue between the distribution systems members at sale point as coefficient of product price which integrated semi third degree price discrimination (semi-TDPD) into the model. Semi-TDPD strategy makes it possible to exploit the opportunity of customers' behaviour that they willing to pay different price to owning the product and bargaining for lower price, by adopting price discrimination strategy. To illustrate the proposed approach, we present some numerical examples. Through these examples, we investigate the impact semi-TDPD on decision variables as well as the well performance of proposed revenue sharing coordination.

Keywords: revenue sharing; distribution channel; pricing; semi-TDPD; Stackelberg game model.

DOI: 10.1504/IJLSM.2020.106253

International Journal of Logistics Systems and Management, 2020 Vol.35 No.4, pp.453 - 465

Received: 15 Jan 2018
Accepted: 03 Jul 2018
Published online: 02 Apr 2020 *

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