Open Access Article

Title: A first-time investigation of psychosocial inclusivity in design: inclusive supermarket design for older individuals

Authors: Yonghun Lim; Joseph Giacomin; Yuanyuan Yin; Farnaz Nickpour

Addresses: Department of Design and Engineering, Faculty of Science and Technology, Bournemouth University, UK ' Department of Design, College of Engineering, Design and Physical Sciences, Brunel University London, UK ' Faculty of Art and Humanity, Winchester School of Art, University of Southampton, UK ' Department of Civil Engineering and Industrial Design, School of Engineering, University of Liverpool, UK

Abstract: As a first-time investigation of 'psychosocial inclusivity' in design, this paper introduces and establishes the concept of psychosocially inclusive design, and explores it within the context of supermarket shopping for older individuals, as one instrumental activity of daily living. Inclusive design theory and practice have been predominantly concerned with issues of physical access, limiting its scope and relevance to the wider more complex psychosocial issues. Employing research triangulation and rigorous empirical investigations, this paper advances the fundamental understanding, extends the general research agenda, and pushes the current boundaries of inclusive design towards non-physical inclusion by identifying any possible psychosocial constructs. Four constructs including 'cognitive', 'emotional', 'social', and 'value' were identified in the context of supermarket shopping through ethnographic interviews; creative workshop; and observations conducted with a total of 58 older individuals. The results may play a crucial role in establishing the theoretical foundations to the concept of psychosocial inclusivity in design.

Keywords: ethnographic interview; creative workshop; observation; supermarket shopping; older people; inclusive design; human-centred design; psychosocial inclusivity.

DOI: 10.1504/JDR.2019.105752

Journal of Design Research, 2019 Vol.17 No.2/3/4, pp.93 - 124

Accepted: 25 Jul 2019
Published online: 11 Mar 2020 *