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Title: Customer perceptions of shared autonomous vehicle usage: an empirical study

Authors: Amy Wong; Peter Rinderer

Addresses: School of Business, Singapore University of Social Sciences, 463 Clementi Road, 599494, Singapore ' MCI Management Center Innsbruck, Universitaetsstrasse 15, 6020 Innsbruck, Austria

Abstract: Changes in demographics and mobility behaviour such as the increasing participation in shared economies and the evolving trend of autonomous driving has accelerated the move towards autonomous mobility services. Coupled with the changing needs, perceptions and behaviours of customers, it is crucial that automobile manufacturers and mobility service providers deliver excellent customer service and build long-term customer relationships. This study examined customer perceptions of technology availability, internet connectivity, safety, reliability, service provider attributes and their relationships with customer perceived value and customer purchase intentions in mobility services. Data was collected from 206 respondents via an online survey. The findings showed that the best predictor of customer perceived value is technology availability, while the best predictor of purchase intentions is service provider attributes. The findings provide important insights for automobile manufacturers and mobility service providers. Further discussion and implications are provided.

Keywords: customer perceived value; purchase intentions; shared autonomous vehicles.

DOI: 10.1504/IJATM.2020.105314

International Journal of Automotive Technology and Management, 2020 Vol.20 No.1, pp.108 - 129

Received: 01 Feb 2019
Accepted: 25 Jun 2019

Published online: 14 Feb 2020 *

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