Authors: R.P. Banerjee
Addresses: Eastern Institute for Integrated Learning in Management (EIILM), 6 Waterloo Street, 2nd Floor Kolkata 700 069, India
Abstract: In its desire to create a proper identity, an organisation can initiate a particular behaviour that makes it worthy of its own image. When the scope of the behaviour is quite wide, it can hardly develop a long-term identity of the organisation. Character makes the organisation have its long-term perspective and own a basis to measure excellence and strive for sustainability. Like individuals, organisations can be classified by various types of character. This paper uses three categories of character for an organisation: the animal type, the human type and the divine type. The paper tries to show attributes of each of these types to create an understanding of what the type is and how to make a change to reach the desired type. The steps required to achieve the height of a new character type are suggested. The paper focuses more on the experiential than experimental designs of a concept.
Keywords: consciousness; divine type; human type; animal type; character; sustainability; organisation.
International Journal of Human Resources Development and Management, 2003 Vol.3 No.1, pp.72-83
Published online: 18 Aug 2003 *Full-text access for editors Access for subscribers Purchase this article Comment on this article