Title: Determinants of pro-environmental behaviour in the context of emerging economies

Authors: Muhammad Alshurideh; Barween Al Kurdi; Abdel Monim Shaltoni; Samah Saad Ghuff

Addresses: Department of Management, College of Business Administration, University of Sharjah, University City Rd, Sharjah, United Arab Emirates; Department of Marketing, School of Business, The University of Jordan, Queen Rania str. Amman, Jordan ' Marketing Department, Faculty of Business, Amman Arab University, Amman, Jordan ' Faculty of Business, Alfaisal University, Riyadh, Saudi Arabia ' School of Graduate Studies, Marketing Department, The University of Jordan, Amman, Jordan

Abstract: This research presents the factors that influence pro-environmental behaviour in the context of emerging economies. In order to test the conceptual framework, the study examines the impact of environmental knowledge on environmental attitudes. In addition, the impact of people's environmental attitudes, subjective norms, and perceived behavioural control on behavioural intention, which in turn may impact on pro-environmental behaviour, are assessed. Using a Jordanian sample, it is shown that the theory of planned behaviour is applicable in understanding the predictors of pro-environmental behaviour. The findings of this study show that environmental knowledge has a positive impact on environmental attitude. Moreover, environmental attitude, perceived behavioural control, and subjective norms have direct and positive effects on behavioural intention. The results also show that behavioural intention and perceived behavioural control have positive and direct effects on pro-environmental behaviour, which leads to a number of interesting implications for practice, research, and policymakers.

Keywords: environmental knowledge; environmental attitudes; subjective norms; perceived behavioural control; behavioural intention; pro-environmental behaviour.

DOI: 10.1504/IJSSOC.2019.104563

International Journal of Sustainable Society, 2019 Vol.11 No.4, pp.257 - 277

Received: 09 Feb 2019
Accepted: 21 Jun 2019

Published online: 20 Jan 2020 *

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