Title: Vho (Ms) Denga na (and) Vho (Ms) Masindi: role-model rural bricoleur women entrepreneurs

Authors: Mavhungu Abel Mafukata; Mavhungu Elias Musitha

Addresses: Community Education and Research, Vhutali Management and Leadership Institute, Limpopo Province, P.O. Box 331, Louis Trichardt, 0920, South Africa ' Limpopo Department of Economic Affairs, Limpopo Tourism Agency, Polokwane, 0700, South Africa

Abstract: This paper explores how simple and ordinary rural women pioneered, developed and sustained their informal entrepreneurial activities. The success of these women entrepreneurs came at the back of a plethora of intertwined complexities these women entrepreneurs had to contend against. This paper uses the story of Vho (Ms) Denga and Vho (Ms) Masindi in its discourse. Vho Denga and Vho Masindi were successful bricoleur entrepreneurs. Their activities have influenced a few other local women to enter entrepreneurship. This paper finds that these entrepreneurs never developed into larger formal entities commonly known as SMMEs. Vho Denga and Vho Masindi should be considered and utilised as role models and mentors of aspiring women entrepreneurs.

Keywords: bricoleur; entrepreneurship; homeland; street vendors; rural areas; SMMEs; women.

DOI: 10.1504/IJESB.2019.104138

International Journal of Entrepreneurship and Small Business, 2019 Vol.38 No.4, pp.415 - 451

Received: 20 Dec 2017
Accepted: 18 Jan 2018

Published online: 17 Dec 2019 *

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