Title: Inclusive strategic techno-economic framework to incorporate essential aspects of web mining for the perspective of business success

Authors: P. Damodharan; C.S. Ravichandran

Addresses: Department of Computer Science and Engineering, Akshaya College of Engineering and Technology, Kinathukadavu, Coimbatore-642109, Tamilnadu, India ' Department of Electrical and Electronics Engineering, Sri Ramakrishna Engineering College, Coimbatore, Tamilnadu, India

Abstract: The competing nature among the web mining industries is observed to be its capability to drive business success. Therefore the classification of web mining using online business reliance as a factor has been considered. According to the classification, if the net effect of every click stream from a potential customer during an online session is expected to culminate in the 'buy' then it is exhaustive promote. Otherwise it is partial promote. Moreover intention behind modelling partial promote and exhaustive promote using Cournot game theory is to have a techno-economic framework which helps in mapping web mining uncertainties with business performance. The results show that the developed techno-economic web mining framework performs mining operations from the perspective of business success. Hence it can help the management professionals in making appropriate choice while choosing, fine tuning, upgrading the web mining techniques.

Keywords: web mining; e-commerce; web content mining; WCM web structure mining; WSM; decision making; knowledge management.

DOI: 10.1504/IJENM.2019.103159

International Journal of Enterprise Network Management, 2019 Vol.10 No.3/4, pp.329 - 349

Received: 07 Aug 2018
Accepted: 24 Mar 2019

Published online: 21 Oct 2019 *

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