Title: Social media use by government: adoption and efficiency

Authors: Sultan Al-masaeed

Addresses: Business School, Electronic Business Department, Al-Ahliyya Amman University (AAU), Jordan

Abstract: This paper examines the presence, engagement and government-user-interactivity of all Jordanian governmental social media accounts (n = 110). The survey explored both the extent and nature of social media usage. The study found that roughly a third of Jordanian government entities do not utilise social media in any identifiable manner. Dialogue via social media platforms in Jordan is a one-way dialogue with very low level of government-to-user interactivity, which indicates a low level of efficiency of Jordan governmental social media accounts in utilising social media tools. Furthermore, the survey also discovered instances of a lack of technical efficiency in government agencies' linkages to their social media.

Keywords: social media; e-government; twitter; public engagement; government user-interaction; Facebook; YouTube.

DOI: 10.1504/IJEG.2019.101497

International Journal of Electronic Governance, 2019 Vol.11 No.2, pp.205 - 216

Received: 14 Nov 2017
Accepted: 25 May 2018
Published online: 11 Aug 2019 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article