Title: Applicability and assessment of adoption and diffusion models: review of the models of Bass, Milling and Maier, Rogers and Frambach and Schillewaert

Authors: Jan Wirsam, Christina Muller

Addresses: Fachbereich Rechts- und Wirtschaftswissenschaften, Lehrstuhl fur Allgemeine BWL und Produktionswirtschaft, Universitat Mainz, Jakob, Welder Weg 9, Mainz 55099, Germany. ' Fachbereich Rechts- und Wirtschaftswissenschaften, Universitat Mainz, Im Bruhl 16, Udenheim 55288, Germany

Abstract: In this paper, we review two models of innovation adoption and two models of diffusion: the adoption models of Rogers and Frambach and Schillewaert, the diffusion models of Bass and Milling and Maier. The assessment focuses on the practical relevance for prediction of diffusion courses and explanation of adoption behaviour. The models will be described, classified by attributes and assessed one by one. Later, they are examined for their applicability for different types of products and their capability for forecasting the course of diffusion. Conclusions are drawn from the discussion with a proposal for future research.

Keywords: innovation diffusion; innovation adoption; Bass model; Rogers model; Frambach and Schillewaert model; Milling and Maier model.

DOI: 10.1504/IJENM.2006.010066

International Journal of Enterprise Network Management, 2006 Vol.1 No.1, pp.62 - 78

Published online: 14 Jun 2006 *

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