Title: Application of the system thinking approach in ERP implementation for flower chain-stores owned by a Taiwan enterprise in China

Authors: Tzong-Ru Lee, Jia-Chang Hu, Zhan-Mou Lee

Addresses: Department of Marketing, Chairman of Institute of Electronic Commerce, National Chung-Hsing University, Taiwan, ROC. ' Financial Specialist, Cosmos Bank, Taiwan, ROC. ' Department of Transportation Technology and Management, National Chiao Tung University, Taiwan, ROC

Abstract: There exists a concept difference between Enterprise Resource Planning (ERP) system developers and enterprises. Because of this ineffective implementation of the ERP system often occurs. System thinking approach is applied to a flower chain-store owned by a Taiwan enterprise in China. And also using |grey relation analysis| in grey theory, we analyse the motive and demand for ERP, and probe into the management problems existing in Taiwan enterprises in China as well as the planning blueprint of all sub-functions before they implementing the ERP system, so as to find out a systematic alternative for the enterprise.

Keywords: system thinking; enterprise resource planning; ERP implementation; grey relation analysis; GRA; flower industry; China; Taiwan; Taiwanese enterprises; information management.

DOI: 10.1504/IJENM.2006.010065

International Journal of Enterprise Network Management, 2006 Vol.1 No.1, pp.41 - 61

Published online: 14 Jun 2006 *

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