Authors: A.S. Balakrishnan; Jayshree Suresh
Addresses: School of Management, SRM University, Kattankulathur, 603203, Tamil Nadu, India ' Loyola Institute of Business Administration, Loyola Campus, Nungambakkam, Chennai, 600034, Tamil Nadu, India
Abstract: The importance of green has increased due to the environmental change. The burning of oil and other fossil fuels releases carbon dioxide, which rises, blankets the earth and traps heat. On environmental issues, there are intensive studies which have been dealt with extensively by practitioners and academicians. There is an increasing pressure on businesses to improve economic and environmental performance. Green supply chain management (GSCM) is an emerging approach for economic and ecological benefit to manufacturers. This paper presents the case study on how GSCM practiced in Ford India in the areas of logistics, packaging and manufacturing processes, how GSCM influence with firm performance and its gain by extending across firms in developing markets such as India.
Keywords: green supply chain management; GSCM; logistics; manufacturing; packaging; India.
International Journal of Enterprise Network Management, 2019 Vol.10 No.2, pp.118 - 132
Received: 13 Aug 2018
Accepted: 03 Jan 2019
Published online: 27 Jun 2019 *