Title: Determinants of MSME growth: personal, social and digital dimensions

Authors: Imas Soemaryani; Hilmiana; Meinanda Kurniawan; Dara Sagita Triski

Addresses: Faculty Economics and Business, Universitas Padjadjaran, Indonesia ' Faculty Economics and Business, Universitas Padjadjaran, Indonesia ' Faculty Economics and Business, Universitas Padjadjaran, Indonesia ' Faculty Economics and Business, Universitas Padjadjaran, Indonesia

Abstract: The MSME sector plays a vital role in local economic development, particularly in Garut Regency, West Java. Despite its contribution to employment and income distribution, challenges remain in enhancing MSME growth and sustainability. This study examines the effects of individual factors, social relationships, and social media utilisation on MSME growth in Garut. A mixed-methods approach was employed, involving quantitative data from 141 MSME owners analysed using PLS-SEM, complemented by qualitative insights from focus group discussions and in-depth interviews. The results indicate that all three factors have positive and significant impacts on MSME growth, collectively explaining 44% of the variance (R² = 0.44). Among them, social media utilisation demonstrates the strongest influence, highlighting its role in expanding market reach and addressing geographical constraints. These findings emphasise the importance of enhancing personal capacity, social capital, and digital capabilities, and suggest the need for targeted government support through training, networking, and capacity-building programs.

Keywords: MSMEs; MSME growth; individual factors; social relations; social media.

DOI: 10.1504/IJBPIM.2026.155168

International Journal of Business Process Integration and Management, 2026 Vol.13 No.2, pp.176 - 184

Received: 11 Jul 2025
Accepted: 05 Feb 2026
Published online: 28 Jul 2026 *

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