Article: How will communication on digital platforms affect firms' product innovativeness? Journal: International Journal of Information Systems and Change Management (IJISCM) 2025 Vol.15 No.3 pp.321 - 343 Abstract: Companies consider it more crucial to utilise digital platforms, especially social media, to enable access to knowledge, receive valuable input, and enhance innovativeness to meet growing market needs. Nevertheless, harnessing social media without incorporating other crucial elements cannot cause effective innovativeness endeavours. Hence, this research examines the capacity of social media communication (SMC) to augment environmentally friendly product innovativeness (EFPI) and the impact of two ecological collaborations on this connection. To investigate the suggested correlation, a structural equation modelling was used to evaluate information obtained from 256 manufacturers in Indonesia. Our findings indicated that SMC did not directly influence EFPI. Besides, the connection between SMC and EFPI is completely mediated by green cooperation within the organisation (GCO) and green cooperation with supply partners (GCS). Further analysis revealed a strong correlation between GCO and GCS, indicating that both forms of ecological cooperation are crucial elements in enhancing EFPI. Inderscience Publishers - linking academia, business and industry through research

Title: How will communication on digital platforms affect firms' product innovativeness?

Authors: Iwan Koswara; Teddy Kurnia Wirakusumah; Asep Saeful Rohman

Addresses: Faculty of Communication Science, Padjadjaran University (FIKOM Unpad), Jl. Raya Bandung-Sumedang KM 21, Jatinangor, Sumedang, 45363, Indonesia ' Faculty of Communication Science, Padjadjaran University (FIKOM Unpad), Jl. Raya Bandung-Sumedang KM 21, Jatinangor, Sumedang, 45363, Indonesia ' Faculty of Communication Science, Padjadjaran University (FIKOM Unpad), Jl. Raya Bandung-Sumedang KM 21, Jatinangor, Sumedang, 45363, Indonesia

Abstract: Companies consider it more crucial to utilise digital platforms, especially social media, to enable access to knowledge, receive valuable input, and enhance innovativeness to meet growing market needs. Nevertheless, harnessing social media without incorporating other crucial elements cannot cause effective innovativeness endeavours. Hence, this research examines the capacity of social media communication (SMC) to augment environmentally friendly product innovativeness (EFPI) and the impact of two ecological collaborations on this connection. To investigate the suggested correlation, a structural equation modelling was used to evaluate information obtained from 256 manufacturers in Indonesia. Our findings indicated that SMC did not directly influence EFPI. Besides, the connection between SMC and EFPI is completely mediated by green cooperation within the organisation (GCO) and green cooperation with supply partners (GCS). Further analysis revealed a strong correlation between GCO and GCS, indicating that both forms of ecological cooperation are crucial elements in enhancing EFPI.

Keywords: digital communication; manufacturing firms; EFPI; environmentally friendly product innovativeness; ecological knowledge; ecological collaboration; social media.

DOI: 10.1504/IJISCM.2025.154294

International Journal of Information Systems and Change Management, 2025 Vol.15 No.3, pp.321 - 343

Received: 25 Sep 2024
Accepted: 26 Apr 2025
Published online: 19 Jun 2026 *

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Title: How will communication on digital platforms affect firms' product innovativeness?

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