Title: Supply chain automation in the Australian red meat industry

Authors: Ferry Jie; Ming Juan Ding; Leisa Armstrong; David Cook; Kevin Parton

Addresses: Edith Cowan University, 270 Joondalup Drive, Joondalup, WA 6027, Australia ' Monash University 900 Dandenong Rd., Caulfield East, VIC 3145, Australia ' School of Science, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA 6027, Australia ' School of Science, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA 6027, Australia ' Charles Sturt University, Orange Campus, NSW 2800, Australia

Abstract: This study aimed to investigate how the Prime X Connect online marketplace impacted Australian beef supply chain. Australia is one of the largest exporters of beef product. Because of the highly fragmented supply chain, abattoirs, sellers, and buyers have diverse needs in the global market, it is essential to set up effective communication channels to facilitate information sharing and relationship development between supply chain partners. This study examines the new product design process of the online market platform. A cost-benefit analysis was conducted to evaluate the supply chain performance of the beef industry in Australia. The analysis findings indicate that the online marketplace is likely to lead to an expanded global export market for Australian beef. It was found that the online marketplace helps the overall supply chain improve information sharing and its quality of information sharing. Customer responsiveness, efficiency and flexibility are important indicators of supply chain performance.

Keywords: supply chain performance; red meat industry; food supply chain; online marketplace; information sharing.

DOI: 10.1504/IJLSM.2026.153536

International Journal of Logistics Systems and Management, 2026 Vol.54 No.1, pp.57 - 75

Received: 21 Nov 2022
Accepted: 15 Jul 2023
Published online: 13 May 2026 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article