Title: Influence of innovation and entrepreneurship choices of college students based on social network analysis

Authors: Fanwei Zeng; Haikun Li

Addresses: Gannan Health Vocational College, Ganzhou City, Jiangxi Province, 341000, China ' Jiangxi Education TV Station, Nanchang City, Jiangxi Province, 330006, China

Abstract: This article investigates the impact of college students' innovation and entrepreneurship choices using social network analysis. Firstly, the characteristics of social networks were identified. Then, 14 hypotheses were proposed regarding social networks, entrepreneurial intentions, entrepreneurial self-efficacy, types of social networks, relationships between entrepreneurial types, and entrepreneurial environments. Finally, a survey questionnaire was designed for data collection, measure the reliability of the questionnaire and factor analysis through internal consistency coefficient, sampling suitability test, and Bartlett sphericity test, and analyse the correlation between variables. Through experiments, it has been proven that the compatibility and comprehensiveness of using the method proposed in this article to analyse the impact of college students' innovation and entrepreneurship choices are both above 90%. The hypotheses and conclusions are consistent, and the analysis effect is good.

Keywords: social network analysis; college students; innovation and entrepreneurship; self-efficacy; entrepreneurial intention.

DOI: 10.1504/IJBIDM.2025.149082

International Journal of Business Intelligence and Data Mining, 2025 Vol.27 No.2/3/4, pp.329 - 345

Received: 22 Jan 2025
Accepted: 12 Jun 2025
Published online: 13 Oct 2025 *

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