Title: Digital transformation within the Brazilian automotive industry

Authors: Jorge Muniz Jr.; Timothy P. Munyon; Anderson S. Costa; Vagner B. Ribeiro

Addresses: Production Department, School of Engineering, Sao Paulo State University (UNESP), Brazil ' Haslam College of Business, University of Tennessee, USA ' Production Department, School of Engineering, Sao Paulo State University (UNESP), Brazil ' Production Department, School of Engineering, Sao Paulo State University (UNESP), Brazil

Abstract: This paper aims to assess digital readiness in the Brazilian automotive industry. The findings are based on the perspective of Brazilian managers involved in digital transformation implementation. A survey was applied (five-point Likert scale) for 118 respondents from main Brazilian automotive companies who implement or use digital technologies. Although respondents indicate that their organisation has an inspiring vision of how digital technologies create a future of shared value and an understanding of how the competitive landscape changes due to digital trends, they indicate that their organisations need to improve their implementation plans for using digital technologies to achieve business objectives and also experience difficulty leveraging these technologies to improve strategic performance.

Keywords: digital transformation; automotive; Industry 4.0; readiness; Brazil.

DOI: 10.1504/IJATM.2025.148814

International Journal of Automotive Technology and Management, 2025 Vol.25 No.3, pp.297 - 320

Received: 02 Sep 2024
Accepted: 19 Mar 2025
Published online: 26 Sep 2025 *

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