Title: Examining university teachers' attitudes towards the use of gamification in entrepreneurship education

Authors: Diana Seguí-Mas; Elies Seguí-Mas; Esther Villajos; José Martí-Parreño

Addresses: Faculty of Social and Legal Sciences, Universidad Internacional de Valencia (VIU), 46002, Valencia, Spain ' GEARS – Group of Entrepreneurship Advanced Research and Sustainability, Universitat Politècnica de València (UPV), 46022, Valencia, Spain ' Instituto de Investigación en Psicología de los RRHH, del Desarrollo Organizacional y de la Calidad de Vida Laboral (IDOCAL), Universitat de València (UV), 46010, Valencia, Spain ' Faculty of Social and Legal Sciences, Universidad Internacional de Valencia (VIU), 46002, Valencia, Spain

Abstract: Universities increasingly integrate entrepreneurial skills into education, with gamification emerging as a key method. This study uses quantitative methods to explore 95 instructors' perceptions of gamification. Results show perceived usefulness as the strongest predictor of positive attitudes, outweighing perceived ease of use. Demographics like age and gender, and the learning climate, have no significant impact. Findings highlight the need for teacher training focusing on gamification's practical benefits rather than technical skills. This study contributes to entrepreneurship education by emphasising educators' roles in adopting gamification, offering valuable insights into fostering innovative teaching methods.

Keywords: entrepreneurship; gamification; attitude; TAM; technology acceptance model.

DOI: 10.1504/IJTE.2025.146858

International Journal of Technoentrepreneurship, 2025 Vol.5 No.3, pp.205 - 225

Received: 12 Nov 2024
Accepted: 04 Dec 2024
Published online: 23 Jun 2025 *