Title: Technology adoption in tourism: its relationship to the value chain and their stakeholders including host communities

Authors: Marcia Ivonne Lara Silva; María Carolina Farfán; Luisa María Acosta; Luz Andrea Rodríguez Rojas; Edgar Jacinto Rincón

Addresses: Faculty of Engineering, Francisco José de Caldas University, Bogotá, Colombia ' Industrial Engineering, Francisco José de Caldas University, Bogotá, Colombia ' Industrial Engineering, Francisco José de Caldas University, Bogotá, Colombia ' Francisco José de Caldas University, Bogotá, Colombia ' Francisco José de Caldas University, Bogotá, Colombia

Abstract: The digital transformation and modernisation that the world is undergoing undoubtedly also applies to tourism. This includes a whole range of technologies that make it more efficient to build products that are more sensitive to travellers' signals, as well as more empathetic to the possibilities of host communities, their natural environments, and other stakeholders. The volume and volatility of these technologies are high, making it a challenge to choose the best one to evolve, allowing one to recreate and imagine new scenarios towards previously unimagined experiences. For this purpose, the most used technologies in each of the links in the tourism value chain were mapped, concluding that the most used technologies are augmented reality, geolocation, big data, virtual reality, and artificial intelligence; the most representative actor being the tourist, in addition, absences of information were identified in actors such as the government and the host communities. Finally, we suggest thematic lines to continue with this research.

Keywords: technology; tourism; digital transformation; sustainability; host community; tourism ecology; technology adoption; smart cities.

DOI: 10.1504/PIE.2024.140511

Progress in Industrial Ecology, An International Journal, 2024 Vol.17 No.1/2, pp.4 - 25

Received: 05 Jun 2023
Accepted: 18 Aug 2023
Published online: 21 Aug 2024 *

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