Title: Business model analysis of electric mobility products and services

Authors: Sandra Krommes; Felix Schmidt

Addresses: WG Sustainable Engineering and Management, University of Applied Science Rosenheim, Hochschulstr, 1, 83024 Rosenheim, Germany ' WG Sustainable Engineering and Management, University of Applied Science Rosenheim, Hochschulstr, 1, 83024 Rosenheim, Germany

Abstract: The automotive value chain is experiencing significant transformation. Due to changed mobility use patterns and external conditions such as climate change, scarcity of resources and local air pollution, car manufacturers offer connectivity services and are forced to launch electric mobility. Most of the electric vehicles have additional, complementary products and services. As other market participants also engage in this field car manufacturers must decide whether they transform their business model. Therefore, the questions arise which are the determining key criteria for the business models, what are the business segments car manufacturers are engaged and how car manufacturers are preparing for the transformation. By using qualitative content analysis, key criteria for business model analysis are derived. The portfolio analysis of six car manufacturers in the German market unveils that a few car manufacturers are in an advanced state while others follow with a considerable lag, or even, are behind.

Keywords: transformation of automobile sector; electric vehicle; electric mobility provider; complementary services and products.

DOI: 10.1504/IJATM.2017.086454

International Journal of Automotive Technology and Management, 2017 Vol.17 No.3, pp.316 - 338

Received: 23 Sep 2016
Accepted: 24 Apr 2017
Published online: 10 Sep 2017 *

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