Title: Benchmarking as a measure of competitiveness

 

Author: Bala Krishnamoorthy; Christine D'Lima

 

Addresses:
NMIMS, V.L. Mehta Road, Vile Parle (W), Mumbai, 400056, India
NMIMS, V.L. Mehta Road, Vile Parle (W), Mumbai, 400056, India

 

Journal: Int. J. of Process Management and Benchmarking, 2014 Vol.4, No.3, pp.342 - 359

 

Abstract: Competitiveness is the order of the day and benchmarking as a tool helps companies to position themselves in the market place. Decision makers are persistently on the lookout for techniques to facilitate quality enhancement. Benchmarking, in the recent times occupies a prominent place, helping quality up gradation. Benchmarking is imperative for performance and the study highlights the diverse crucial aspects of benchmarking process, which proves essential for successful implementation. This study demonstrates benchmarking as a basis of competitive positioning and shares valuable information from managerial personnel on benchmarking. In this paper, the authors have reviewed benchmarking literature and sought responses from managerial personnel to facilitate researchers and academicians to take a closer look at the expansion, progression and application of benchmarking.

 

Keywords: benchmarking; competitiveness; quality improvement; innovation; performance monitoring; performance evaluation; business excellence.

 

DOI: http://dx.doi.org/10.1504/IJPMB.2014.063240

 

Available online 07 Jul 2014

 

 

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