Title: A categorical data analysis on relationships between culture, creativity and business stage: the case of Vietnam

Authors: Quan Hoang Vuong; Nancy K. Napier; Tri Dung Tran

Addresses: Centre Emile Berheim, Universite Libre de Bruxelles, 50 Ave. F.D. Roosevelt, Brussels 1050, Belgium ' Boise State University, 1910 University Drive, Boise, Idaho, USA ' DHVP Research and Consultancy, 49 Nguyen Hong, Dong Da, Hanoi, Vietnam

Abstract: In this paper, we offer a new way of exploring relationships between three different dimensions of a business operation, namely the stages of business development, the methods of creativity and the major cultural values. Although separately each of these has gained enormous attention from the management research community, evidenced by a large volume of research studies, few studies have attempted to describe the logic that connect these three important aspects of a business, let alone develop empirical evidence that supports any significant relationships among these variables. This paper also provides a dataset and an empirical investigation on that dataset, using a categorical data analysis, to conclude that examinations of these possible relationships are meaningful, even for seemingly unquantifiable information. The results also show that the most significant category among all creativity methods employed in Vietnamese enterprises is the idea of 'creative disciplines' in the 'entrepreneurial phase'.

Keywords: 3D creativity; serendipity; aha! moment; cultural values; entrepreneurship; categorical data; log-linear models; modelling; Vietnam; culture; data analysis; business development.

DOI: 10.1504/IJTIS.2013.056595

International Journal of Transitions and Innovation Systems, 2013 Vol.3 No.1, pp.4 - 24

Received: 16 Mar 2012
Accepted: 28 May 2012
Published online: 02 Jul 2014 *

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