Title: Challenges for Brazilian MNCs' international human resources management

Authors: Patricia Morilha Muritiba; Sérgio Nunes Muritiba; Lindolfo Galvão de Albuquerque; Maria Tereza Leme Fleury; John Lawrence French

Addresses: School of Management Graduate Courses, Universidade Nove de Julho, Sao Paulo, SP 05541-030, Brazil. ' School of Management Graduate Courses, Universidade Nove de Julho, Sao Paulo, SP 05541-030, Brazil. ' School of Business, University of Sao Paulo, Sao Paulo, SP 05508-900, Brazil. ' School of Business, Fundação Getúlio Vargas, Sao Paulo, SP 01313-902, Brazil. ' Department of Management, Pamplin College of Business, Virginia Tech University, Blacksburg VA 24061, USA

Abstract: Multinationals from emerging countries such as Brazil now take the path of internationalisation where early movers have already been. However, these companies have to develop new tools to deal with their own challenges, since they come from countries with different historical backgrounds and specificities. This paper explores challenges for Brazilian MNCs in terms of HRM when operating abroad. It presents the results of six cases of Brazilian MNCs through a grounded theory study. Results show these companies had to deal with their former economic turbulence, shortage of qualified workforce to work internationally and the need to develop HRM competencies to operate globally.

Keywords: emerging markets; international business; international HRM; human resource management; cultural distance; international strategy; Brazil; MNCs; multinational corporations; HRM competencies; human resources.

DOI: 10.1504/EJIM.2012.047023

European Journal of International Management, 2012 Vol.6 No.3, pp.248 - 264

Published online: 22 Nov 2014 *

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