Int. J. of Entrepreneurship and Small Business   »   2011 Vol.13, No.2

 

 

Title: The representations of wine in France from generation to generation: a dual generation gap

 

Author: Thierry Lorey, Pascal Poutet

 

Addresses:
I.A.E Toulouse 1 Capitole University, CRM-EAC 5032, France; ESC Pau, 3 Saint John Perse Street BP7512, Pau Cedex, France.
Self-development Department, ESC Pau, 3, Saint John Perse Street BP7512, Pau Cedex, France

 

Abstract: The aim of this paper is to study and compare wine representations in France on a 'generation' basis, that is to say the generation of young adults, and those of their parents and grandparents, in order to better understand the link between representations and wine consumption. The qualitative approach adopted, which integrates the weight of non-consumers and women, highlights the weakening of imaginative representations linked to national identity through a dual generation gap, as well as the emergence of less favourable representations. In other words, this research poses the question of the transmission of the French wine heritage to future generations.

 

Keywords: wine representations; generation gaps; qualitative approaches; French wines; wine heritage; France; young adults; parents; grandparents; older people; wine consumption; alcohol; non-consumers; consumers; women; gender; imaginative representations; national identity; dual generations; future generations; heritage transmission; small and medium-sized enterprises; SMEs; entrepreneurs; entrepreneurship; R&D; research and development.

 

DOI: 10.1504/IJESB.2011.040758

 

Int. J. of Entrepreneurship and Small Business, 2011 Vol.13, No.2, pp.162 - 180

 

Available online: 20 Jun 2011

 

 

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