Title: East Asian supply chains: designer mobile phones

Authors: Mark M. Lennon

Addresses: Department of Marketing and Finance, College of Business, Frostburg State University, 101 Braddock Road, Frostburg, MD 21532, USA

Abstract: This paper explores the unique events surrounding the launch in 2007 by KDDI, Japan|s number two mobile telecommunications firm, of mobile phones that are fashion accessories. Reasons for their popularity are described, and with it the concurrent development of a unique global production and supply chain system. The contribution to the literature is the extension of existing theories on completion and value creation.

Keywords: mobile phones; cell phones; Nippon Telegraph and Telephone; NTT DoCoMo; KDDI Corporation; Japan; mobile commerce; electronic commerce; e-commerce; SCM; supply chain management; East Asian supply chains; designer phones; telecommunications industry; fashion accessories; completion; value creation; management; decision making.

DOI: 10.1504/IJMDM.2011.040704

International Journal of Management and Decision Making, 2011 Vol.11 No.3/4, pp.284 - 297

Published online: 29 Nov 2014 *

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